TikTok is introducing a updated setting that allows them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the platform announced that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is being tested over the next few weeks before a full-scale release. This shift comes amid a increase in content created by AI, fueled by emerging AI video creators.
AI Proliferation Online
It has been noted that almost a tenth of the fastest-growing content creators on another major platform only show AI-generated videos. A significant portion of this output is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to informative clips, and we intend to offer the community the option to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are presently over a billion videos on its network labeled as made with AI. Collectively, in excess of 100 mn pieces of content are submitted to the app every day, making AI-generated material a limited percentage of its complete catalog.
User Control Features
Users will be able to decrease or raise the amount of artificial media they view by using the topic control option in the application and selecting “AI-generated content”. Additional categories that currently be modified under the tool encompass current affairs, fashion, aesthetics, and dance.
Platform Guidelines
The platform’s rules require content makers to label convincing AI-generated content, and it prohibits malicious fake videos of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the platform will henceforth add an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This action is designed to deter users from seeking to bypass the tagging system.
Responsible AI Funding
The company is also establishing a $2 million educational fund for experts and organizations to develop learning resources about responsible artificial intelligence. This project will benefit educational bodies specializing in educating coding and technology.
Content Safety Approach
TikTok has defended its safety measures, during discussion over proposals to cut jobs for numerous review team members in Britain. TikTok is planning to cut a significant number of roles in its user protection team in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A senior executive explained that human moderation would still have a role, but AI can shield workers by removing the most harmful content before it has to be seen by people. The company reported a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
